Apple has been registered in the US District Court in San Jose due to allegations of wrong advertising related to his Apple Intelligence feature. The case claimed that Apple promoted users by promoting Advance AI Capabilatees, which were not available at the time of purchase or were delayed. Let us know about it in detail.

Case on apple

Apple’s marketing campaign created a strong hope that the Apple Intelligence features including AI based SIRI upgrade would be available on the release of the iPhone 16 series. However, many of these features were delayed and some are not yet available. It has been alleged in the case that Apple deliberately promoted these capacity to increase sales, which did not give customers.

Apple Intelligence introduced during WWDC 2024 was introduced as a suit of the best AI tool for iPhone, iPad and Mac. However, the rollout is delayed, in which features such as Advance Siri Capacity are now expected to be launched in 2026. The report states that this could not be fulfilled due to the problems inside the company such as unresolved bugs and leadership.

Apple CEO Tim Cook had allegedly given AI projects to Mike Rockwell, Head Mike of Vision Pro team amid the implementation of the company’s AI Strategy. This change in leadership shows how Apple is working for delay and improving its AI development process. The case demands financial damage for users who have purchased Apple devices based on the AI ​​features given in the advertisement. This advertisement also questions the responsibility of compliance with Apple with standard and providing the function mentioned.

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