According to the report, if you can now be seen from live sports subscriptions, these partnerships will help JISTAR’s goal of reaching more than 1 billion on TV and digital platforms for IPL. In 2024, the number of IPL viewers on JioCinema reached 620 million and 541 million on Star Sports Network.
Experts estimate that these bundles will increase telecom data consumption to a great extent. An official involved in the conversation told ET that “This telecom partnership will help Jiohotstar to reach more internet audiences, especially now that it is available on subscription. Users will consume more on both mobile and home broadband.
IPL 2025 is a major event for JISTAR, with Jiostar Disney Star India and Reliance’s Viacom 18. The company is running a target to achieve Rs 4,500 crore in advertising revenue and taking advantage of the big userbase of IPL, it has already added 20 sponsors.
The change in paid streaming on Jiohotstar, which claims more than 50 million paid subscribers and more than 500 million users, is expected to grow India’s subscription video-on-demand market. According to media partners Asia reports, India’s SVOD subscription reached 125 million in 2024 and it is expected to grow. It is worth noting that Jiohotstar’s content deal with Airtel has recently ended, now it became a priority to renew it. Jiohotstar offers this type of plan. In which Rs 499 per year for mobile plan, Rs 899 per year for super plan and Rs 1,499 per year for premium plan.
